About us
Rstuff is a resource conservation campaign, focused on helping individuals and communities reduce waste, reuse more, and make informed choices about the materials we use every day.
We believe that small actions add up and together, we can protect the planet for future generations.
Our mission and vision
Our mission is to empower individuals and communities through education and action that supports resource conservation, reduces environmental impact, and promotes a more circular, sustainable way of living.
Our vision is a world where people use resources wisely and responsibly, protecting nature, reducing climate impacts, and ensuring a healthier planet for all.
What we do
Rstuff is all about helping people understand and take action on resource conservation, from plastics and packaging to textiles and everyday materials.
We provide clear, evidence-based education that supports individuals, schools, communities, and organisations to reduce, reuse, and recycle more effectively. Drawing on the expertise of RECOUP, we help make sense of sustainability and empower change.
We focus on:
- Educational resources that explore reduction, reuse, recycling, and the circular economy
- Community campaigns that raise awareness of overconsumption and promote simple, meaningful actions
- Fact-based communications that challenge misinformation and explain what really happens to the materials we use and discard
From coat swaps to clear recycling guides, Rstuff helps people do more with less.
RECOUP & Rstuff
Rstuff is an initiative powered by RECOUP, building on over 30 years of experience in the recycling and resource efficiency, circular economy and sustainability space.
RECOUP, founded in 1990, is the UK’s leading independent authority and trusted voice on plastics resource efficiency and recycling. As a registered charity, supported by a network of over 170 members, RECOUP aim to inspire collaboration by connecting the whole plastics value chain, lead the continued development of a plastic circular economy, resource efficiency, recycling and reuse and, educate the public and businesses on all aspects of plastics recycling and resource efficiency. Driving a more circular plastics system that protects the environment, underpinned by evidence and knowledge.
Contact us
If you have any questions or would like to speak to us about how Rstuff can help you or your organisation then please get in touch.